Who Are We?
WHY DO WE WAKE UP EACH DAY, AND DO WHAT WE DO?
To empower owner-managed businesses To build financially healthy, fruitful businesses.
What is our DNA?
We are a progressive accounting firm that is passionate about helping entrepreneurs build financially healthy fruitful businesses.
Our Focus
Is to be business partners rather than simply independent accountants. We don’t just do compliance and taxes. We are your trusted advisors.
Our Focus
Is to be business partners rather than simply independent accountants. We don’t just do compliance and taxes. We are your trusted advisors.
Accountants Who Care
We actually care about you and your family. Yes, that may sound a bit cliché but it's the truth. This is actually what makes us different from other accountants. We don’t just take care of your business. Caring about the people we serve and work with is in our DNA.
Accountants Who Care
We actually care about you and your family. Yes, that may sound a bit cliché but it's the truth. This is actually what makes us different from other accountants. We don’t just take care of your business. Caring about the people we serve and work with is in our DNA.
Investment
Accounting fees are classified as an expense in accounting terms. However, we are not a cost to our clients but an investment.
Investment
Accounting fees are classified as an expense in accounting terms. However, we are not a cost to our clients but an investment.
We Understand
We understand that your business is the vehicle to help you reach your personal goals. We are a vital piece of the puzzle to help you reach your personal and business goals.
We Understand
We understand that your business is the vehicle to help you reach your personal goals. We are a vital piece of the puzzle to help you reach your personal and business goals.
No Shortcuts
We do not “cut corners”. We do our work diligently and properly. We produce quality outcomes. We have a zero policy on poor-quality work. We are not “cheap accountants” that are content with below-average results. We take pride in the quality of our work and ourselves.
No Shortcuts
We do not “cut corners”. We do our work diligently and properly. We produce quality outcomes. We have a zero policy on poor-quality work. We are not “cheap accountants” that are content with below-average results. We take pride in the quality of our work and ourselves.
Your Financial Planner
We are a partner you can trust that gives you certainty and who delivers the outcomes you deserve.
Your Financial Planner
We are a partner you can trust that gives you certainty and who delivers the outcomes you deserve.
NOT YOUR AVERAGE ACCOUNTANTS
Not All Accountants Are Made the Same.
- Accounting fees are classified as an expense in accounting terms but in reality, good accounting firms should not be a cost but an investment. Accountants should save clients money, not cost them money.
- In reality, there are significant differences that really matter between good and bad accountants. Having a bad accountant is like having a slow-killing disease for your business. The disease can take months to show its symptoms, but the damage caused can be disastrous.
- Your accountant can literally make or break your business.
OUR CORE BELIEFS
Business owners who take control of their finances lead the entities that flourish
KNOW YOUR NUMBERS
We firmly believe that as a business owner if you don’t know your numbers you don’t know your business.
KNOW YOUR NUMBERS
We firmly believe that as a business owner if you don’t know your numbers you don’t know your business.
GRUDGE PURCHASE
Struggling Business Owners view accountants as a grudge purchase. Successful business owners view accountants as vital contributors to their success. They understand the value a good accountant provides and view their accountant as an investment.
GRUDGE PURCHASE
Struggling Business Owners view accountants as a grudge purchase. Successful business owners view accountants as vital contributors to their success. They understand the value a good accountant provides and view their accountant as an investment.
FINANCE FUNTION
Business Owners who fail to invest in the finance function of their business at the level they need to, often have failing businesses or businesses that have problems and are under-performing. The finance function is one of the most important functions of a business.
FINANCE FUNTION
Business Owners who fail to invest in the finance function of their business at the level they need to, often have failing businesses or businesses that have problems and are under-performing. The finance function is one of the most important functions of a business.
ACCURACY
The Primary purpose of accounting should be to provide accurate and useful information to make good decisions.
ACCURACY
The Primary purpose of accounting should be to provide accurate and useful information to make good decisions.
QUALITY IN QUALITY OUT
We don’t believe in taking shortcuts. We believe in doing things properly. Proper record-keeping is vital to Business Success. The basis of many advisory services is founded on timely, accurate data. Without it, the value of that service falls apart.
QUALITY IN QUALITY OUT
We don’t believe in taking shortcuts. We believe in doing things properly. Proper record-keeping is vital to Business Success. The basis of many advisory services is founded on timely, accurate data. Without it, the value of that service falls apart.
TRANSPARENT & EFFICIENT
Communication is the foundation of all successful relationships.
TRANSPARENT & EFFICIENT
Communication is the foundation of all successful relationships.
OUR CORE BELIEFS
Business owners who take control of their finances lead the entities that flourish
KNOW YOUR NUMBERS
Grudge Purchase
finance function
Accuracy
Quality in Quality Out
Transparent & Efficient
Some of our core values
We actually care about our clients, team members, and their families. Yes, that may sound a bit cliché but it’s the truth. This is actually what makes us different from other accountants. Caring about the people we serve and work with is in our DNA.
Our entire team is made up of individuals with similar personalities. The type that goes out of their way to help others. This didn’t just happen by mistake. We hire based on character first, and the rest follows.
So often we hear our new clients complain about their old accountants “my accountant just doesn’t care, he never returns my calls, or I have been waiting months for my financials”.
At our firm, we believe everything that happens in a business impacts the owners, employees, and their families.
We are here to take care of our clients, not bring them down.
Delight everyone we work with. Have you ever been to a restaurant and been made to feel like you are not welcome or not special? You wait forever for your food, then it’s delivered with a miserable face?
The way we make our clients feel is extremely important to us. We want them to call us and have an overall delightful experience. We are not just accountants. The role we serve is far greater. Our clients are appreciated and valued.
We understand that consistent, transparent, and continuous communication with our clients and amongst our team is paramount. We are dedicated to mastering the art of communication in all aspects on a daily basis. We have a zero policy for poor communication with our clients and amongst ourselves.
We have a 24-hour turnaround time on all emails and returned phone calls. This must always be adhered to. Not returning a call or email timeously gives the client a feeling that we “don’t care” about them which completely is against our company values.
We do not “cut corners”. We do our work diligently and properly. We produce quality outcomes. We have a zero policy on poor-quality work. We are not “cheap accountants” that are content with below-average results. We take pride in the quality of our work and ourselves.
Some of the best relationships are those where communication, founded on trust, is open and direct. Without trust, no relationship can prosper. Trusting each other shows that we can rely on each other and always have each other’s back.
Trust opens the doors for respectful and close relationships and gives us comfort that we are in a safe space to communicate about anything and be vulnerable. Trust also promotes genuine empathy and care.
We value the importance of healthy and prosperous relationships. We promote healthy and caring relationships with our clients and among our team members. Healthy relationships are vital in any family and business. Good business and success are founded on solid and Trustworthy relationships.
In life, a family is a basic human need. Our team is a family that always takes care of each other no matter what. We all have a common purpose and a sense of belonging at our company. Our clients form part of our loving family culture. We have the attitude of “never leave a soldier behind”.
We have passion for what we do. To help business owners build a financially healthy and fruitful business.
Our work ethic is a representation of our character. Our firm has a strong work ethic which suggests that we place a high value on doing a good job, as well as respecting others, and functioning with integrity.
Our clients always feel like they can depend/rely on our firm as a whole and all in our firm individually. Clients know that we always have their best interests at heart.
We value the importance of healthy and prosperous relationships. We promote healthy and caring relationships with our clients and among our team members. Healthy relationships are vital in any family and business. Good business and success are founded on solid and Trustworthy relationships.
In life, a family is a basic human need. Our team is a family that always takes care of each other no matter what. We all have a common purpose and a sense of belonging at our company. Our clients form part of our loving family culture. We have the attitude of “never leave a soldier behind”.
We have passion for what we do. To help business owners build a financially healthy and fruitful business.
Our work ethic is a representation of our character. Our firm has a strong work ethic which suggests that we place a high value on doing a good job, as well as respecting others, and functioning with integrity.
Our clients always feel like they can depend/rely on our firm as a whole and all in our firm individually. Clients know that we always have their best interests at heart.
Who do we work with?
WE DON'T WORK WITH JUST ANYONE.
We work with people and personalities that meet the following standards:
Value our Contribution
We do not work with people who believe that accountants are a grudge purchase. We work with people who value the contribution, and value we provide as trusted advisors. They understand how important an accountant is in the success of their business.
Value our Contribution
We do not work with people who believe that accountants are a grudge purchase. We work with people who value the contribution, and value we provide as trusted advisors. They understand how important an accountant is in the success of their business.
Proper Record Keeping
Believe in proper record keeping and do not have a problem with giving us the tools and information to help them when we need them. They are solution-driven not price-driven.
We do not compare ourselves to cheap accountants and cheap businessmen who are content with poor quality. We take pride in the quality of our work. That is who we are.
Proper Record Keeping
Believe in proper record keeping and do not have a problem with giving us the tools and information to help them when we need them. They are solution-driven not price-driven.
We do not compare ourselves to cheap accountants and cheap businessmen who are content with poor quality. We take pride in the quality of our work. That is who we are.
Invested in their Business
People who WANT to know their numbers and take the numbers of their business seriously. They understand the importance of knowing their numbers.
Invested in their Business
People who WANT to know their numbers and take the numbers of their business seriously. They understand the importance of knowing their numbers.
Prioritise their Financials
We work with people who prioritise the financial management and finance function of their business.
Prioritise their Financials
We work with people who prioritise the financial management and finance function of their business.
Are Modern
Are progressive and embrace modern-day technology.
Are Modern
Are progressive and embrace modern-day technology.
Are Ethical and Driven
Are honest, transparent, punctual, and professional, and communicate with us efficiently.
Want to better themselves and are driven to grow their business.
Are Ethical and Driven
Are honest, transparent, punctual, and professional, and communicate with us efficiently.
Want to better themselves and are driven to grow their business.
